So your campaign has suddenly slowed down, and it is not across the entire network, it is just you alone….what do you do? Well first email/IM/call you affiliate manager, ask him/her what the offers current EPC is doing across the network. Get that number, check your EPC, and then your keyword bids. If you are bidding more than the networks average EPC (earnings per click), you are doomed to fail(not always…)! Never bid higher than the average EPC of an offer when it is just starting out. When I first started, I learned some very valuable information. That was bid the MINIMUM for each keyword when testing! Bidding $0.10 per click is your best bet when testing, because if your offer is paying $20, you have 200 clicks before you break even. Now, if you are writing decent ads, have a great landing page, and have very nice keywords you are bound to make money!

Easy experiments/tests for your offers:

1. Change up the landing page - Do a little re-designing, order a new one, or simply writing new content could really make the difference between 5 conversions daily, and 50 conversions daily. Your ads are the hook, your landing page is the line, and your offer is the sinker(assuming it is something that people actually want). If your missing one of those three, your never going to catch any fish.

2. Raise your keyword bids - So say your offer is paying out $20.00, and you have been bidding $0.10 a click, so you have 200 clicks and still no conversions. Well something is obviously wrong here, and it could be something as simple as where you are ranking in the search engines. If the niche you are in is really saturated, it could really pay off to up your rankings a little bit. However, trying to get a better ranking is not always how much money you are spending, you could always do some small SEO work yourself, or improve the quality of your landing page. Doing these things, will naturally allow you to increase your quality score and rank higher with lower bids.

3. Play with your ads - Normally I write around 10 ads per ad group. You really don’t need that many, but I always like to play around with my wordings and titles. Maybe add a keyword placeholder to your title so that the consumer sees the exact thing he or she typed into the search engine. Try asking a question in your ads, or allowing the keyword you are bidding on to show up in at least three out of the four lines for maximum boldness! Here are some examples of what I mean:
    <–This is an example of an ad with boldness in all four lines.
    <–This is an example of an ad with NO boldness.

 Easily, the one with the bold letters catches your eye more right?

Three simple ways to improve your campaigns, while allowing you to experiment. The best thing to do with search, is to test, test, test, until you finally find the perfect ads, or the perfect keywords that are converting out the roof!

I hope this helped a beginner PPC marketer out there, and if anyone actually reads my blog, leave me a comment or somthin’!

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