So this week I did some interviews with some of my favorite bloggers. I hope everyone enjoyed them as much as me.

There were not to many informational tips posted by me this week, so I have decided that every Thursday I am going to make a collection of the best and most informational posts from other bloggers as well. Since there is only one more interview, I will continue writing about what I love to do and that is PPC marketing!

Here is my tip for the day; average CPC and max CPC. If you know anything about PPC marketing, then you know what these two things are. About six months ago I read about a strategy that I was unaware of at the time, and use often now. Basically you start out your campaign with a really high bid on your keywords, then keep watching your average CPC. Find the average position your looking for and as your campaign runs with a high bid, your CTR will be much higher, allowing your quality score to increase. With your quality score high, you will be able to bid lower to achieve a higher rank in ad positions. Personally, I don’t like being in the top three, it seems like people just click those sporadically just to see what the ad contains then they return to the search results. So I am always looking to be at position 4 or 5. When using this strategy, I watch my average CPC for awhile and it is usually about $0.10 lower than my max. I continue to lower the bid, and lower it as my quality score is going up and I am naturally placing higher with lower bids. When using this method, you usually end up spending a good bit of money in the first few days, and maybe even just break even, but it is worth it in the long run!

 So def. try that sometime. Like I said you could and will most likely not make any money for a few days but when you start to lower your bids you should see a great ROI.

Now for the best informational posts this week from a few of my favorite blogs.

9 Sure Fire Tips To Improve Your Blog - This is from DerekBeau.com. Although it is not about PPC marketing, it is still useful for all the bloggers out there. These are some great tips for making your blog better, something I am trying to do!

Adwords International Traffic- This tip is from UberAffiliate.com, a great blog by a PPC marketer. He is the last interview I am trying to get for the week. His tip is about international traffic and adwords, and what to do with international re-directs.

What’s The Deal With Google Quality Score? - This is from SuperAffiliateMindSet.com. Many people have taken a huge slap from Google lately, being forced to pay $5-10/per click. Amit explains more about it.

Those are a few posts that helped me this week, and I hope they help you as well!

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