The interviews continue, and another favorite blog of mine to read is Ms.Danielle.com. Visit her site and you will find tons of information about PPC marketing.

I see you recently attended the Blog World Expo, what were your opinions on the conference being its first year?
Since it was the first year, many of us weren’t very sure what to expect. Overall I think the turn-out was good, although many speakers who were expected to show up weren’t there. Some were announced but unconfirmed, some forgot, and some were sick. There is room for growth and improvement, but I’m sure next year will be very successful. The most valuable thing I got out of it was the networking. The connections I made over the course of those few days is priceless.

Personally I have been reading your blog for some time, along with
many other people. Is blogging a hobby for you, or a money maker?
Well I have a few blogs that I manage, MsDanielle being only one of them. MsDanielle is not a money-making blog…yet. The social networking that has come from it is what helped me form the relationships that I solidified at BlogWorld. That’s more valuable to me now than trying to monetize it. But if anyone is looking to sponsor me, please fill out my contact form :).

Why did you decide to start MsDanielle.com?
John Chow’s February 2007 earnings. I wanted to see how far I could take an experiment like blogging. I quickly realized there’s only one John Chow, and that I don’t want to try to compete with him. I think I made a wise choice.

You have a great deal of experience in PPC marketing. What initially got you started advertising on search engines?
Gary Lee is a college friend of mine, who recruited me as a PPC Manager at the company he was working for in 2006. When he initially approached me about it, I turned it down. With some patience and prodding he eventually got me on board. I’ve been seeking as much search engine knowledge as I can possibly soak up ever since then. I mean, who doesn’t want to learn how to take $5 and turn it into $50, or $100?

Was there a day that you made “x” amount of dollars, and said “I am going to be a full time internet marketer”?
Working for a firm doing PPC made me realize I needed to do my own thing. In October I earned $800 in three days through my site pinkdeals.net. That made me feel like I was on the right path :).

Are you into any other aspects of marketing online?
Well I’m a PPC Manager for a company in LA and a consultant for a company in Orange County, CA. Basic online marketing tactics and such. And right now I’m trying to learn more about affiliate marketing so I can really get pinkdeals off the ground. I’m just a Zac Johnson wannabe :D.

What affiliate networks would you recommend and why?
Well right now I use Commission Junction, LinkShare, and Performics. I’ve tried CardOffers and NCS. I’m also looking into starting accounts with Copeac and Azoogle for pinkdeals. There really isn’t any large system I won’t use unless I’ve heard bad things about it, or see poor results. But I’m still a noob so maybe you should ask the big affiliate marketers who they might recommend as well.

Do you have any favorite blogs you read on a daily basis? If so what are they?
Since I work 40 hours a week consulting and spend most of my off time working at home after hours, I don’t spend as much time reading as I like. Blogs I would read everyday consistently if I had time would include ShoeMoney, ZacJohnson, SEO-Theory, AdWords.blogspot, YSMblog, and SEOmoz.

What advice would you give to a struggling affiliate marketer who is failing at PPC marketing?
Figure out which metrics are failing and improve them. If you are managing more than one project and they are both under-performing, evaluate which one has the more potential and focus your efforts on that one. Read message boards — I’m always surfing DigitalPoint forums and WebmasterWorld. Reach out to other affiliate marketers and see who you can bring into your network. Of course, you must have some valuable knowledge to provide to them as well, as we all should
be resources for each other. Attend conferences and really find out what it takes to think like an affiliate marketer. That’s what I plan to do.

Thanks so much for your time Ms. Danielle. Everyone needs to start reading her blog! It has great informational tips on PPC marketing and blogging. So go to MsDanielle.com and subscribe to it!

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