So I got an email from adCenter the other day saying I was accepted into the beta for the Microsoft adCenter professional advertisers program. Basically, it is the same thing as becoming a Google advertising professional, however with adCenter. Yahoo has a similar program, however they call it the ambassador program. There are different levels of certification; individual and company. Basically, you study for the test, if you pass you get into a directory, and you get a cool icon to put on your website showing that you know what you are talking about.

 I really have no desire right now to do the exam for Google, and really didn’t plan to do any of the exams for the big three search engines, however I really like adCenter so I am going to study up for this one! It is a really great idea to go through the classrooms and listen to the free tutorials. Google’s is free, and has the most information, Microsoft’s I imagine will be open to the public here soon, however Yahoo’s you have to pay $50 to access the classroom and then eventually take the exam later.

For anyone really confused on learning about PPC, check out these tutorials from Google. Basically it explains it all, and it is free. Even if you don’t take the exam in the end, it is still a super good idea just to study up.

Go and check out Google’s Learning Center! Maybe there is something in there you didn’t know.

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