If you are new to promoting offers through Yahoo! search marketing, you may want to check out their free webinars for more information about how to get a campaign started with them. The webinars are pretty basic, so I would only register if you have never advertised on Yahoo! or just started.
Sign up for them here.
The sessions coming up currently cover:
Webinar #1: Key Terms, Account Interface Overview and Structure
How the Sponsored Search product works
The account structure and the elements at each level
A high-level review of each main section of the account interface
Webinar #2: Creating a New Campaign
An eight-step process that includes:
Adding keywords using the keyword selector tool
Creating two ads to test performance
Geo-targeting and match types
Webinar #3: Keyword Tips and Best Practices
How adding keywords can lead to an increase in traffic and an overall improvement in your account’s effectiveness
Ensuring keywords are related to the content, theme and purpose of your web site
Using match types and excluded words
Again, as you can tell by the descriptions… they are covering the basics.
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